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Web designing largely contributes towards promoting a business or marketing a brand. The digital space has over time become more popular than print ads and billboards for promoting brands. A good web design is of vital importance for making a company’s online presence visible. The web designing process involves the creation of websites by integrating various aspects like webpage layout, content production, and graphic design. Website design aims at presenting content on electronic pages which can be largely made accessible to end-users through the internet or with the help of a web browser.
Main Features of Web Designing
The integral features of web designing are as follows-
• Quality Web Content: Be it for entertainment or educative purpose good content is a prerequisite for any website. Most people browse through websites in order to obtain information. Retail sites, should opt for big bright pictures besides content; on the other hand, consulting firms should focus on highlighting client testimonials. Content should be keyword centric if SEO is an intrinsic part of the company’s marketing strategy.
• User-friendly Navigation- In order to help the users find most relevant content a search box should be inserted. Labels should be simple, logical, and easily understandable. The navigation should be seamless allowing users to find out the most relevant content with ease. A call-to-action should be conspicuously inserted within the navigation spots. Essentials of good navigation feature include good internal linking, good search feature, and an informative header and footer.
• The Speed of Web Page- By using proper website code, optimized graphics, and sourcing reliable hosting, the web page speed can be effectively increased.
• Social media integration- It is very important for businesses to promote themselves on various social media platforms like- Twitter, Facebook, Pinterest, LinkedIn, etc. Integrating the links to the web design can help improve business footprint, boost SEO, and increase followers across various platforms.
• Search Engine Optimization- SEO is a critical component of website design as it leads to higher page ranking and draws more traffic to the website. It increases the usability of the web. With the use of relevant keywords, title tags, and linking building better page ranking can be effectively achieved.
A good web designed website helps in expressing the cohesive brand of a business by empowering it with easy navigation, quality content, along with simple yet visually enriching website interface. Get your company out there visible with quality web design.
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